SCHENECTADY, N.Y. — Though the Vine video app launched just a few weeks ago, Price Chopper has already started posting short videos of everyday happenings in its stores. “This was just another avenue of which we thought we should at least explore,” said Heidi Reale, director of marketing and consumer insights, whose department handles all of the retailer’s social media channels. Vine, which is owned by Twitter, allows users to post 6-second videos to social ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.