THE RETAIL COMMISSION ON SHOPPER MARKETING identified six principles to serve as a guide to shopper marketing: Focus on the Shopper/Consumer: Shopper marketing must leverage research and insights to develop strategies that will resonate with targeted shopper segments. Enabled by Retailers: Manufacturers will align with the retailer's marketing and shopper segmentation model to develop strategic programs rather than merely offering tactical campaigns. Delivers Execution Excellence: ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.