CULTURAL LIP CARE OAK BROOK, Ill. — Blistex here has obtained a license to sell products in the U.S. under the trademarked Jarritos Mexican soft drink brand. Jarritos is the leading brand in the Mexican soft drink category in the U.S and a Mexican cultural icon, according to Blistex. The new Jarritos Mandarin Orange-flavored Blistex Lip Balm will feature a bilingual package design. “Blistex and Jarritos will rely on current brand advertising and marketing to create a halo for the launch,” ...

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