BENTONVILLE, Ark. — Mini LCD screens are making their debut in the laundry aisles of more than 3,000 Wal-Mart stores today, SN has learned. The 3½-inch, high-resolution televisions are airing a 60-second commercial for Purex Complete Crystals — a new fabric softener that requires explanation since it takes the form of crystals instead of liquid or dryer sheet, and can be added at the beginning of the wash rather than during the rinse cycle. “[Wal-Mart] felt that based on the need for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.