WEST SACRAMENTO, Calif. — Raley’s here said last week it has launched a new loyalty-card program called “Something Extra” through a new partnership with DunnhumbyUSA. DunnhumbyUSA, which is a joint venture between Cincinnati-based Kroger Co. and London-based Dunnhumby, has worked with Kroger on its marketing and customer loyalty programs since 2003. The company analyzes customer data to tailor marketing offers toward specific customers. “Something Extra ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.