It's one thing when a retailer says how good its products are. It's quite another when shoppers themselves give good reviews. That's why more and more retailers have placed shoppers in the role of brand champions. One way they're doing so is by running contests in which prizes are given out to those who make public comments about products and/or services. St. Louis-based Save-A-Lot did just that last month. From Feb. 15 to 22, all shoppers who reviewed products on www.savealot.com were ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.