OKLAHOMA CITY — From Nabisco cookies to 2-liter bottles of Coca-Cola, a wide variety of grocery items have been featured on the digital grocery deal site Aisle50. Yet the deeply discounted products are not the only things shoppers buy when they redeem their deals. At least that’s what Phil Payment, vice president of marketing for Homeland Stores, has seen since the Oklahoma City-based chain launched Aisle50 through its One Card loyalty card program. “It’s ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.