THE UNUSUAL ECONOMIC ENVIRONMENT of the past year has made some retailers take a new approach to their pricing and promotional strategies, Jon Hauptman, a partner with consulting firm Willard Bishop, Barrington, Ill., told SN. Rather than simply repeating the same promotions in the same time slots year after year, many retailers have begun coming up with new ideas to increase sales volume, he explained. “We are finding that retailers are much more critically analyzing their historical ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.