LAS VEGAS — A more disciplined approach to pricing by Roche Bros. Markets — as part of a concerted effort to lower its high-price image — enabled the chain to convince its primary customers it had lowered prices, a company executive said at the National Grocers Association Convention here this month. The initiative was not quite as effective at convincing secondary shoppers, however, Arthur Ackles, director of marketing for the 18-store chain, said at the conference. The company's goal is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.