PLEASANTON, Calif. — Following in the steps of Kroger Co., Safeway is deepening its commitment to digital coupons with new initiatives involving loyalty cards and cell phones. The chain's Randalls and Tom Thumb banners have started offering coupons that can be viewed on computers or mobile phones and downloaded to loyalty cards. Savings are automatically deducted at the checkout. Among some 15 offers from Kimberly-Clark, General Mills and other marketers: 35 cents off Betty Crocker ...

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