PLEASANTON, Calif. — Safeway is having success with its first Pinterest promotion. More than 4,000 of its Facebook fans “liked,” and nearly 300 commented on, a Safeway Facebook post announcing a Pinterest sweepstakes to win a daily $50 Safeway gift card. To enter, consumers must “pin” one or all of eight Safeway dessert recipes — including pumpkin pie, owl cake, apple tarts and sugar cookies — to their personal Pinterest page. They also need to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.