BOSTON — Safeway is prepared to open smaller-format stores if Tesco’s Fresh & Easy concept proves to be a winner with consumers, Steve Burd, chairman, president and chief executive officer, said yesterday at the Lehman Brothers Back-to-School Consumer Conference here. “If the smaller-store format works, we think we could do that, and probably do it more effectively [than Tesco], simply because we’re a well-known brand in the market,” he said. “To make that format really succeed, you’ve ...
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