If you spot a demo associate at Kroger staring at his iPhone, don't assume he's handling personal business on the company dime. If he's there on behalf of retail shopper marketing company New Concepts in Marketing, chances are he's viewing an instructional video on an iPhone app. Smart phone-accessible training materials, online videos and webinars are helping brand ambassadors follow instructions for sampling demos, to the letter. Advanced training tools also allow third-party ...

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