OAK BROOK, Ill. - Retailers should embrace shopper marketing by developing the capabilities, and sharing insights with manufacturers, among other steps, according to a white paper that will be released this week. “Retailers must play a key role in further developing the concept and the processes required to carry it out,” according to the 20-page report, to be presented for the first time Wednesday at the In-Store Marketing Institute's In-Store Marketing Summit here. The paper is scheduled ...
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