KEASBEY, N.J. — After a successful pilot, ShopRite supermarkets will launch the YourBucks mobile coupon program this week, SN has learned. Powered by Catalina Marketing, St. Petersburg, Fla., the program targets enrolled shoppers with relevant offers via text message. An offer might, for instance, invite a frequent cereal buyer to purchase two specific brands in the category and get $1 off a third. The $1-off coupon will print with her receipt after she fulfills her purchase obligation and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.