PRIVATE LABEL, especially organic options, got a big push in 2007 as major retailers like Safeway and Meijer introduced new lines and expanded existing ones. Safeway launched a 40-item extension of its O Organics store-brand line in the form of O Organics for Baby and O Organics for Toddler. O Organics for Kids was another new addition. Safeway also launched a proprietary brand called Eating Right. The line's “spot your needs” packaging system lets shoppers identify healthy attributes that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.