PRIVATE LABEL, especially organic options, got a big push in 2007 as major retailers like Safeway and Meijer introduced new lines and expanded existing ones. Safeway launched a 40-item extension of its O Organics store-brand line in the form of O Organics for Baby and O Organics for Toddler. O Organics for Kids was another new addition. Safeway also launched a proprietary brand called Eating Right. The line's “spot your needs” packaging system lets shoppers identify healthy attributes that ...

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