STELLARTON, Nova Scotia — Sobeys here has expanded its customer insights initiatives with a new tool allowing the retailer to share loyalty data with suppliers. Self Serve, a proprietary program through Sobeys' partnership with analytics firm Aimia, will help the company work more broadly and collaboratively with suppliers to harvest the full potential of customer insight data, Sobeys said. Speaking at the CIBC Retail and Consumer Conference in Toronto Wednesday, Bill McEwan, ...
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