• The Meal Maker Challenge builds purchase demand going into the all-important back-to-school season. • ConAgra enlists local bloggers, as well as their followers, to support the products and contest. • The partnership involves the cross-promotion of featured ConAgra products through multiple media platforms and ties them to H-E-B’s popular Combo Loco Deals program. What started out as a straightforward plan to promote back-to-school meals has quickly grown ...

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