• QR codes on Progresso Recipe Starters packaging provide an incremental sales opportunity for retailers. • General Mills’ website provides consistent viewing across different devices. • General Mills leverages Facebook and Tumblr to help Reese’s Puffs reach a new audience. General Mills’ Progresso team impressively created more than 80 easy, weeknight recipes for the new Recipe Starters cooking sauces. But there was a problem: The package had ...

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