This time, it's personal. Food shopping, that is. Safeway early this year launched its Just For U program, a website that generates custom offers — and custom prices — for shoppers based on their purchase history. Ahold this summer sent personalized offers to 2.5 million shoppers of its Stop & Shop banner, while testing an evolution of its Scan It! program delivering customer offers in-store through a dedicated mobile phone application. Other companies including ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.