This time, it's personal. Food shopping, that is. Safeway early this year launched its Just For U program, a website that generates custom offers — and custom prices — for shoppers based on their purchase history. Ahold this summer sent personalized offers to 2.5 million shoppers of its Stop & Shop banner, while testing an evolution of its Scan It! program delivering customer offers in-store through a dedicated mobile phone application. Other companies including ...

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