MINNEAPOLIS — Supervalu here has released the results of research showing that interactive banner display advertising running in a variety of third-party websites boosted in-store sales and penetration in several of the company's retail divisions. The interactive “PaperBoy eCircular” banner ads, provided through PointRoll's ShopLocal division, are expandable, revealing a scrollable horizontal series of items from the weekly circular for Supervalu stores within the viewer's ZIP code; each of ...
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