MOUNTAIN VIEW, Calif. — Three food retailers — Dahl’s, Des Moines, Iowa; Foodland Super Market, Honolulu; and Ric's Food Center, Hemlock, Mich. — are using a new self-service platform that enables retailers of any size to offer full digital coupon galleries on their websites at no cost, publishing only those coupons that apply to the products they sell.
The platform, Brandcaster Retail, is provided by Coupons.com here.
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The digital coupon user shops more frequently — with 23% more trips — and buy more each trip, resulting in a 50% larger annual spend than the average shopper, according to Coupons.com.