BENTONVILLE, Ark. — Wal-Mart Stores here yesterday said it was unveiling its first new advertising tag line in 19 years: “Save Money. Live Better,” replacing “Always Low Prices. Always.” TV ads carrying the new message feature a lifestyle theme in which customers are shown enjoying the money they have saved by shopping at Wal-Mart. Two of the commercials Wal-Mart made available for online viewing yesterday also include an onscreen message: “Wal-Mart saves the average family $2,500 a year. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.