DEERFIELD, Ill. — Walgreens here will engage in a shopper marketing pilot with The Hershey Co., SN has learned. The test will run in two markets during the third quarter with the goal of driving trips and incremental purchases within a key shopper segment. The pilot will leverage out- of-store touch points as well as in-store communication and merchandising strategies, said Phillip Stanley, vice president of customer marketing at Hershey's. “We plan on conducting consumer interviews to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.