DEERFIELD, Ill. — Walgreens here will engage in a shopper marketing pilot with The Hershey Co., SN has learned. The test will run in two markets during the third quarter with the goal of driving trips and incremental purchases within a key shopper segment. The pilot will leverage out- of-store touch points as well as in-store communication and merchandising strategies, said Phillip Stanley, vice president of customer marketing at Hershey's. “We plan on conducting consumer interviews to ...
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