SCHAUMBURG, Ill. — Digital should be key to any marketing plan, but traditional media can’t be ignored. “You can’t be all-digital,” Tony Rogers, Walmart’s senior vice president of marketing, said yesterday in a session at the Shopper Marketing Summit. Not everyone is able to, or wants to, be wired 24/7, so traditional media is still a vital marketing component, said Rogers. At Walmart, for instance, TV and print still do very well, said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.