MONTVALE, N.J. — Kroger and A&P are among the retailers building awareness of private-label baby products with dedicated websites that feature editorial content for new parents. A&P’s site, livebetterbaby.net, showcases the retailer’s America’s Choice line of baby products, including diapers, cotton swabs, infant formula, baby wash and laundry detergent. Parents who join the Live Better Baby Club can receive store coupons and discounts. Visitors to the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.