MONTVALE, N.J. — Kroger and A&P are among the retailers building awareness of private-label baby products with dedicated websites that feature editorial content for new parents. A&P’s site, livebetterbaby.net, showcases the retailer’s America’s Choice line of baby products, including diapers, cotton swabs, infant formula, baby wash and laundry detergent. Parents who join the Live Better Baby Club can receive store coupons and discounts. Visitors to the ...
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