Austin, Texas — Whole Foods Market here last week said it believes that its efforts to improve its price image are yielding some results, although same-store sales are projected to remain negative this year.
“We started pushing hard on our value programs last May, and while it hasn't been an overnight shift, we believe we are starting to change the dialogue about our prices and hopefully the perception as well,” said John Mackey, chairman and chief executive officer, in a conference call ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In