Supermarkets love buy-one, get-one-free promotions because they draw a lot of customers and move a lot of volume. But in this new era of sustainability, some retailers think there's a better way to BOGO. Tesco, for one, believes that BOGO promotions generate too much waste. Research conducted by the British retailer found that the second product is, in some cases, one too many, and if it's perishable it might go bad before the customer has a chance to consume it. That's why last month Tesco ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.