The wine department can be an intimidating place. Aside from the many bottles of red and white that line the shelves, there are countless brands, wine-growing regions and packaging types to choose from. This can discourage a shopper who may have a meal planned and a guest list finalized, but is having a hard time choosing the right wine accompaniment. Retailers want to cater to wine shoppers, especially in a category generating higher basket rings, but often they cannot have an associate ...
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