ORLANDO, Fla. -- Consumers need additional information to make them more comfortable with the idea of cloning food animals, and it's the industry's duty to give it to them via the consumer media, American Meat Institute officials told attendees at the Annual Meat Conference here this week. "Media outreach is needed. The goal is not to keep the issue of cloning alive, but to background the media so they have the facts," said Janet Riley, AMI's senior vice president, public affairs. She said educating consumers will quell most people's misgivings and retain their confidence in the food supply. Toward that end, AMI is in the process of creating a new brochure and other materials that will explain cloning and issues surrounding it.
-- Roseanne Harper
