Hispanics, as a demographic, have earned quite a reputation as discerning grocery shoppers. Having the right assortment in a store's perishables departments, and having that assortment as fresh as possible is crucial. Otherwise, these shoppers tend to head elsewhere, sometimes making two or three stops to complete a shopping list. “Their buying patterns are very fragmented,” noted Sidney Hopper, chief operating officer for the Amigos-United division of United Supermarkets, Lubbock, Texas. ...

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