GREENVILLE, S.C. — When shoppers pull into the parking lot of the Farrs Bridge Road Bi-Lo in Berea, S.C., here, they'll immediately notice something different. The store is painted a deeper, warmer color, and it features a redesigned logo. A green leaf — placed where the dash used to be between BI and LO — offers a simple freshness cue, according to Bill Nasshan, Bi-Lo's senior vice president of merchandising and marketing. Inside, recent changes to the store's design become even more ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.