Fresh, refrigerated pasta has shown itself to be a steady premium category, holding its own even through the worst of the recession, retailers told SN. What's more, they're preparing for the category's future — a bright one, they say — by revamping and increasing display space, adding varieties and currying promotions. Depending on the store, refrigerated pasta is merchandised in deli, dairy or both, but also sometimes in the meat department. Indeed, United ...
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