NEW YORK -- A milk marketing group launched a new ad campaign that encourages Hispanic mothers to make sure they offer their children three glasses of low-fat milk per day. The advertising, created by SiboneyUSA, features two 30-second spots and Hispanic actors who emphasize that low-fat milk is equal in nutritional value to whole milk. Funded by milk processors, the Washington-based Milk Processor Education Program sponsored the ads, which will air year-round in spot markets. In support of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.