Some retailers are moving beyond traditional in-store sampling and attracting customers through interactive fresh food demos. Much of perishable demoing now centers around education, not taste, said Michael Stern, Crossmark senior vice president who leads the New Concepts in Marketing division. NCIM runs sampling for 13 divisions of Kroger, Giant-Carlisle, Roundy’s, Bi-Lo, Ingles Markets, Raley’s Supermarkets and WinCo Foods, and will soon start working with six A&P ...

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