Whether it was a pick-up truck smack in middle of the floor, surrounded by teetering stacks of cakes, or a “kissing booth” at the end of a path of hearts, both bakery displays got customers to stop, look and buy. Another retailer recently positioned towering animal figures, looking bizarrely out of place, between table displays in the bakery. A cardboard zebra might hold a basket of strawberry tarts; a cardboard tiger might hover over a tableful of strawberry pies. And just this month, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.