INDIANAPOLIS -- Marsh Supermarkets has rolled out beef nutrition labeling to all its stores, all three banners, after a 16-week test run by the National Cattlemen's Beef Association was seen to lift beef sales and increase customer loyalty. Beef sales at Marsh test stores rose 6% in dollar sales, compared to controls. In intercept interviews, 52% of customers said they had learned more about beef's nutrient contribution to a healthy diet. That's up 20% from a similar 2003 study, and this ...
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