PORT WASHINGTON, N.Y. — The NPD Group, a market research and global information company, reports that customers visiting restaurants because of a “meal deal” were down last year from the prior year.
NPD analysts, however, see the drop in deal visits related to consumers’ conception of what a deal is. In fact, they said if a deal — and the two most popular in the restaurant arena are combo meals and value menu items — is carried on too long, the ...
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