Publix Super Markets has found a unique, interactive way to promote its new GreenWise Market format, which opened in Palm Beach Gardens, Fla., this fall. The Lakeland, Fla.-based chain has just launched an interactive, educational website, publixgreenwisemarket.publix.com, that helps explain the difference between foods that are considered “eco-friendly,” “natural” and “organic,” among other topics. Using Flash technology, a character dressed as a Publix associate says to visitors, “Hey, ...
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