As the current recession has worn on, supermarkets have been resilient, with many retailers finding ways to benefit as shoppers head back to basics — saving money by dining out less and cooking more at home. But, surprisingly, many retailers are also seeing growth in sales of sweet snacks such as cookies, cakes and doughnuts — all highly discretionary items. In the latest 52 weeks ending June 27, dollar sales of doughnuts were up 10% vs. the same period a year earlier; cupcakes were up ...
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