As spring approaches, retailers looking to boost sales in their bakery departments may want to take another look at their cake sales. Cakes are already the top-selling category in supermarket bakery departments, accounting for almost 29% of total sales, according to a recent report by The Perishables Group, a West Dundee, Ill., research consultancy. And excerpts from the report, published in Modern Baking, a sister publication of Supermarket News, indicate that nationally, the category ...
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