Reallocated space, repurposed displays and demos done right have been shown to work. For example, switching the location of deli and bakery just a couple of weeks ago is the latest improvement at Brigido's Markets, North Providence, R.I. Brigido's also has just reclaimed 8 feet of refrigerated produce case for deli items in its flagship store. The cleared space is now filled with dips, salsas and cheese platters to spur holiday-time impulse buys. Already it's working, said Mark Brigido, ...
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