Reallocated space, repurposed displays and demos done right have been shown to work. For example, switching the location of deli and bakery just a couple of weeks ago is the latest improvement at Brigido's Markets, North Providence, R.I. Brigido's also has just reclaimed 8 feet of refrigerated produce case for deli items in its flagship store. The cleared space is now filled with dips, salsas and cheese platters to spur holiday-time impulse buys. Already it's working, said Mark Brigido, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.