As consumers cut back on restaurant dining, they appear to be finding a reasonable alternative in the prepared-food section of their local supermarket, chain executives told SN. Supermarkets are jumping on that trend by developing programs that make it easier to pick up a quick prepared meal to go — which they anticipate will become more of a trend of its own once the recession is over, they said. “Many people perceive the experience of going out to dinner as an expensive proposition ...
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