As consumers cut back on restaurant dining, they appear to be finding a reasonable alternative in the prepared-food section of their local supermarket, chain executives told SN. Supermarkets are jumping on that trend by developing programs that make it easier to pick up a quick prepared meal to go — which they anticipate will become more of a trend of its own once the recession is over, they said. “Many people perceive the experience of going out to dinner as an expensive proposition ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.