In a series of recent focus groups conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing, many shoppers complained that supermarket meat departments were both boring and confusing. Basically, most meat and poultry items range in color from red to pink, and a typical case-ready or self-service area can often look like a long aisle of products that are all the same color, Danette Amstein, principal of Midan Marketing, and Merill Shugoll, president of ...
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