Butter prices have soared on the commodity markets to their highest level since 2004. As these higher prices have made their way to supermarket shelves, shoppers are taking note — either buying less or shifting to private label. While retailers said their private-label butter took up much of the slack, they show evidence that their whole-butter category is slipping in volume. Nonetheless, Mintel, an international consumer research firm with offices in Chicago, indicates the butter category ...
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