SN's third-annual Category Excellence report is publishing during a time when the U.S. economy is sluggishly emerging from a deep and protracted recession. Retailers and suppliers generally have similar goals in mind — they both want consumers to buy more of the products they're selling. But, during challenging times like these those goals must share a unique alignment. New products need to be hits, category management efforts must respond to ongoing shifts in the economy, and in-store ...
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