CHICAGO — The National Cattlemen's Beef Association here has offered its “Beef Training Camp” program for four years now, but only recently has it taken its efforts online. Since converting into an electronic format in October, page views of the Beef Training Camp page have doubled. “Nearly all of the major retailers have either conducted a Beef Training Camp session or have incorporated Beef Training Camp into their own training programs,” said Randy Irion, director of retail marketing for ...
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