NASHVILLE, Tenn. — The Beef Checkoff program and the National Pork Board released a list of new, proposed common Uniform Retail Meat Identity Standards (URMIS) names for consumer-facing labels at the Annual Meat Conference here on Feb. 25. The groups’ consumer research showed the current labels weren’t relevant to today’s shopper. “We’ve got a very confused consumer,” said Michael Uetz, principal at Midan Marketing, who partnered with these ...

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