Overall, the refrigerated juice and juice drink category has been on a bit of a downturn during the past year. During the latest 52 weeks ending March 21, dollar sales in the supermarket channel declined 1.5%, to $4.2 billion. Unit sales took a bigger hit, falling 3.3%, according to data from SymphonyIRI Group, a Chicago-based market research firm. By contrast, the category enjoyed solid dollar sales gains of about 4% in 2007 and 3% in 2008 on flat volume and rising prices. By mid-2009, ...
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