When Midan Marketing and Shugoll Research set out recently to study how consumers perceive the many different brands available in supermarket meat cases, one of the first things they discovered was a surprising lack of brand awareness among shoppers. “When we got into the research, we found that on a spontaneous recall basis, there are a lot of consumers out there who couldn't tell us any beef brands or pork brands,” said Michael Uetz, principal with Midan Marketing, Chicago. In fact, out ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.